Online PR UK & Expert SEO

Want an interesting number plate ? got £34,995 ? then SEO 1 is all yours

I’ve been working on this site http://www.anorak.co.uk - its my big SEO playground where i can try new ideas.

The site has a PR of 6/10 and about 68,000 inbound links and about 180,000 unique visitors in the last 30 days - so not bad, but then it has been online for about 6 years and importantly its got great writers.

It runs on wordpress 2.1 and has about 20 plugins see here (kudos to JasonD who suggested i run the site on WP

The hacking has been a mix of doing SEO stuff and making the site ‘buzzy’ - I’ll document this more thoroughly in the next week or so and explain some of the marketing ideas i have for the site, including some thoughts on monetizing this.

use robots.txt ? God loving, Satan fearing ? then maybe your site should use:

User-agent: satan
Disallow: /

If there is all Christian web hosting, then lets keep out Satan !

I ve been reading Aaron Wall’s SEO book (cool book by the way) as a way to remind myself of the basics. I was also reading webmasterworld and somehow i ended up here http://www.ams.org/featurecolumn/archive/pagerank.html

the gist is that in real terms search engine algo’s are hardcore maths with human behavior as their driver. I am lucky enough to know someone who seems to have his head around both the human and mathematical side of search engine marketing - lucky guy.

my advantage is the ’soft side’ of this i.e. the conversion stuff, content and principles behind the way algo’s are built.

I know this is a bit of a ramble, its because its late and i feel compelled to actually write something on the site. so on the theme of disconnect, how about this article $10 million if anyone can rank a poker site for online poker in the top 5 on google… yes - those big ticket key phrases are really valuable!

I follow the black hat SEO possie quite closely because they know the science of SEO and do stuff not on heresay, but on the numbers.

So when www.seoblackhat.com had a post about climate change, it resonated with me.

The summary:

The science says that planets : Pluto, Venus, Jupiter, Triton are all heating up… and obviously if all 5 ( including earth ) are warming up, then there is only one reason … the sun

anyway, I’m not going to translate on this - just go and read for yourself:

http://seoblackhat.com/

OK, they’re not new , but they are to me and so I thought I would share them with you

(I’ll add them to the main toolkit for future reference)

Google related keywords
I have always talked about being ‘on theme’ - this ties in with something called latent symantec indxing, something which search engines use to work out the relevance text to a given keyword.

This whole LSI model  goes against ‘old school’ keyword stuffing, i.e. having a percentage of target keywords for a given piece of text and when you think about LSI - its all very simple and clever.

In simple terms, write naturally and on a theme.

But remember, google has its idea as to what ‘on theme’ and ‘off theme’ and luckily it tells you!

Two ways to do this.
1. In the google search box type your search like this ‘~my search’ (the important part is the ~ sign - it tells google to highlight the related terms to a search
2 (the easy way) is to use this tool http://www.gorank.com/seotools/ontology/ and see what results it brings up for your chosen keyword.
2.1 and try this http://quintura.com/ - its a web 2.0 tool whicih gives a visual representation of how keywords relate to each other. Its a hot tool, but i prefer a simple list as with Gorank where I can at least focus on a nice linear list.

For more on LSI, you should go to http://www.miislita.com/ and read up on Dr Edel Garcia’s ideas.