Online PR UK & Expert SEO

You are probably familiar with ‘power using’ Google, but in case you’re not:

http://www.googleguide.com/advanced_operators.html

and here is an article from an online pr site which explains why these are useful for understand keyword competition.

I had read http://emptybottle.org who had written a really helpful tutorial on how to install movable type on a local machine (i.e. your own PC for testing purposes or if you want to develop a site theme)

Anyway, the thing he did’nt make TOTALLY CLEAR is the importance of installing Xampp on C:\xampp

For some reason if you put Xampp in C:/Program Files/xampp  - Movable type will just not work… it something to do with the .cgi files not being able to find xampp when there is a space in the file name.

So remember :      C:\xampp

Do you know how much electricity the internet is using ?

“Total power used by servers represented about 0.6% of total U.S. electricity consumption in 2005.

When cooling and auxiliary infrastructure are included, that number grows to 1.2%, an amount comparable to that for color televisions. The total power demand in 2005 (including associated infrastructure) is equivalent (in capacity terms) to about five 1000 MW power plants for the U.S. and 14 such plants for the world.

The total electricity bill for operating those servers and associated infrastructure in 2005 was about $2.7 B and $7.2 B for the U.S. and the world, respectively.”

what does a 1000 mw station look like ?

check it out here ref: http://www.gxed.com/en/achieve-hd.asp

Just re-iterating a point I made before about the definition of online PR… I see it as public relations on the internet. and in this case we are not talking about doing s story on PRweb and hoping for the best, we are talking about getting out there and making friends online and getting links.

I see it as thus:

• High level online PR
  • Actually contacting bloggers and online publications and tailoring ideas for them so they can recycle your ideas.
• Mid Level
  • Contacting sites in your keyphrase space.
• Low Level
  • Donkey work online link building, dropping links in comments, forums and doing reviews and so (this is the least pretty)

This is a very shortened version, in another post I’ll go through it in far more detail

I have been setting up an online PR programme for my dear employers.

And so I  have been planning out the core strategy for this online PR campaign.Long term:

• Make sure the site im pr’ing for stays up the rankings despite various algo changes
• Dont get a penalty for agressive SEO’ing
• Assume Google for commercial reasons will get more and more agressive about any ‘manipulation’

Medium Term

• Make sure we have content worth linking to
• Refine the link placement process (the ratonale is simple: better links = more effency with link builders)
• Keep our link placement footprint ‘organic’

Short term

• Get the link building system up and running
• Tune up our link finding procedures
• Have a well optimised CMS to work off (were using movable type for this project)

Since Link building is essentially a sales process, ive been looking at sugarcrm as a way of organising the acquisition process. So we seperate the lnk finding process and then import this data into Sugar and manipulate the back end interface to de-clutter it and away we go !

I’ll keep you posted on how this goes over time !

Yup - ive decided to get into the whole groove of calling SEO, online PR - since I really believe it is.

anyway another post - another very useful and cool tool.

This one looks at the link structure of your site and picks out the 30 strongest pages on the site in terms of number of links going to a given page.

Its here : http://www.webuildpages.com/

I’ll be using this tomorrow to analyse a site im working on and redivert a bunch of links from some old pages and point them at more important content.

Of course google webmaster central gives you all this info in a far more detailed manner, but you have to varify a site before you get this data …