Luckily I get loads of spammy requests for link exchanges. Why lucky? because one of the big sites I look after is that prominent, its a magnet for link builders.
And we got that way by having a great site, with content that is genuinely useful and then mixed it in with some ‘robust’, but sustainable linkbuilding practices.
Anyhow this useful and comprehensive article echoes my views on linkbuilding…
http://www.saadkamal.com/featured/link-building-a-complete-walkthrough/


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