Seth Godin
Seth Godin is my marketing mentor. Where Cluetrain.com came up with a manifesto for the future of marketing in an internet age, Seth Godin became its ‘how to’.
It is unusual to get any decent footage of him in action, so this piece is well worth watching.
There is also some stuff about the books he has authored. So if you have 1/2 hour to play with, I do think you should watch this.
Great conference and here are a few really useful tools worth looking at. Since I’m mindful of PPC stuff right now, I’m going to have a go with the Microsoft PPC tools:
- Download the Microsoft AdCenter Excel plugin for keyword research. It’s incredibly versatile, users can easily manipulate long keyword lists and data. It even goes as far as adding extra data sets into the mix by offering historical data and demographic breakdowns. Unfortunately, since the is currently still in beta UK specific data hasn’t yet been made available.
- In ushering in a new era of transparency MSN is giving users an unprecedented amount of access to actionable data though the impressive AdCenter labs, some of the best tools include,
- Detecting commercial intention based on a URL or keyword phrase.
- Keyword group detection tool for detecting related keywords.
- Search funnels, for visualising search sequences and search funnels.
- Ad text writer, for the lazy PPC marketer! Enter a page URL and it will spit out a list of ad text.
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