UK Expert SEO

A Simple Marketing Lesson From The “Lingo Kid”
The kid knows how to sell!

“Both videos together offer one of the most simple marketing lessons that you can imagine … that sometimes it doesn’t matter what you’re selling, just that you speak the right language.”

The SEO Playbook - Welcome to the Rabbit Hole Alice
Stunt dubl does a mega post on all things seo and content focused. He is very good on linkbait / Social media content and this post digs right into the subject.

Google was a links-driven search engine
10-12,000 human reviewers working for google must make a difference. This post digs into the obvious arguements about why googlers are shaping the internet.

My Definition Of SEO and How The Death Will Play Out
Following on from the idea that things are changing for the SEO world, Shoemoney puts together a cohesive argument as to why SEO in its traditional sense is dying. In essence you can’t really game Google like you used to, so to get seen you have to align yourself towards online PR to succeed.

Yes Shoemoney SEO Does Have a Future
In response Greywolf has argued that the market for SEO’ers is buoyant (whicih is very true) and that for as long as site designers and corporates ignore the core mechanics of a well constructed promotional site, which aligns itself with being indexed efficiently by search engines, there will always be a demand for SEO.
Of course they are both right - from thier respective standpoints. Shoemoney has just not factored in the incapability of so many in the web building industry and his standpoint is that of gaming, not fixing.

OECD stats on broadband penetration
Useful stuff for some marketing work im doing. I’m doing a big international pust and extent of broadband access s a good ndicator as to market opportunity in these respective countries.

The future trends in blogging - problogger gives us his take
The main trends:
* Multiple Author Blogs
* Multi-Topic Blogs
* Blogs Converging with Other Types of Sites
* Portal-Like Design
* Indirect Monetization

In other words there is a convergence between traditional online newspapers being more personality driven and more aligned to the ‘i have an opinion’ culture of the internet.

Semantic SEO: Your Website is a Goldmine with On-Site SEO 2.0
Semantic web is something you will hear more and more about in the forthcoming years. In essence its the comprehension of text as opposed to simply the identification of text patterns.
Right now Google use something called ‘keyword ontology’ (read the gorank article for more understanding) but its problem is that fundamentally its just a way to look at patterns of words and their relative placement i.e. keywords ’seo’ usually go with ‘google’, therefore when google look at the relevance of a page for a search like ’seo’ they will give a greater weighting to a page about ’seo’ and ‘google’ than for ’seo’ and ‘bird watching’

A semantic search engine however, looks at the meaning of phrases. I would love to give you a fuller explanation, but i don’t really understand the full mechanisms behind this…but i will in time. Suffice to say, its where the internet is going and in the end you will be able to explore the internet with an ‘understanding’ guide who knows what YOU mean when you say ’stuff on blogs and seo’ i.e. articles on ‘how to rank on google using blogs’. exciting stuff.

The SEO Guide to Information Architecture
Superb article on how to structure a site for SEO. I will be using this to explain how it should really be done !

See a webpage like a SEO
Dave Naylor give us a nice post to follow on from the seo guide above. There is also a link to the tool use mentions in the article.

What is a #1 Google Ranking Worth?
If I were to go on a blog starvation diet - the only blog I would keep is Aaron Wall’ SEO Book. And thi article demonstrates why. It is a comprehensive analysis of all the factors you would need to build a comprehensive business case as to what ranking for a given phrase is worth to your business.

5 Tools for Keyword Brainstorming

But how to brainstorm for new unique keywords in your and neighboring niches? Recently there appeared a number of useful tools that can help you find more key terms to focus on:

The 25 Most Popular Pages on Facebook
One of my projects is to understand what makes a facebook application or a facebook’er popular. know understanding these mechanisms will allow me to build better content sites and of course get into the facebook ring with intent. So I guess by understanding the common traits between these 25 on th list is a good start. Th bit I’ve picked up on is how each of these groups orbit around a strong sense of self image/tribal identity i.e. i’m a petrol head - ‘top gear’ or ‘im a lad’ - Chris moyles.

What’s the ROI on SEO? (Hint: SEO Experts Are Underpaid, Opportunity Abounds !)
Yes I know im underpaid compared to other sectors, but its because what I do is extremely speculative. When a mature business puts together a financial plan, it generally up weights channels where more money will equal more return. ROI is not that critically important since there is loads of budget, so more money = more overall numbers. The problem with SEO of course is that its not linear. i.e. you cant say this spend = that return, simply because there are too many factors you cannot put down onto a spreadsheet. Oh well - more life in penury.

34 Incredibly Strong Calls To Action To Make Your Visitors Click, Phone Or Buy
I love this kind of thing, especially because good calls to action do work. How about :
# See examples of our widget work with widget lovers.
# Buy this widget and start saving tomorrow.
# Contact us today for a free report on widget management.

111 of the Most Important Spinns on Sphinn

The importance of Sphinn can’t be stressed enough. Knowing how to successfully use Sphinn, whats going on in the Sphinn community and whats the hottest Sphinn news is can be the difference between success and failure in the internet marketing community today. To ensure that my colleagues are in the know I compiled the most important articles as judged by Sphinn about Sphinn.

Social proof: The key to success
I agree. Its another version of ‘my friend says…’ and when you can use this effectively, you will convert into $$$.

How to Get in Google News (And Receive 8,000 visitors for One Article)
Yes, don’t forget to put your site onto the news aggregators…

Why Consumer Data Isn’t Telling You What You Need
The catch with consumer intent i that you can’t turn it into simple analytical footprints. All you can do is look at users in aggregate and somehow make some sense of it. So often it is non-sense and conversion rates remain unoptimised. This is where the psychology of user intent becomes so important. And that is a whole treatise in iteself.

The 3 Philosophies of Word of Mouth Marketing
I love viral / word of mouth of marketing,but understanding the complexities of this area is like trying to understand the specifics of a whole eco system. I have found that its more about applying certain ingredients in good measure and letting the reaction take place. I think its why so few businesses really understand and use this powerful mechanism.