UK Expert SEO

I thought I would share some thoughts on why blogging and seo are so connected…

I have always thought search engines were fairly bad at understanding what is good or bad content - it goes back to an idea in zen and the art of motocycle maintanance about quality. I.e. you can’t define quality. Certainly from a search engine algorithm perspective, how do you judge the ‘qualty’ of a particular site or the content in it?

Obviously you can assume more links into a site is more, but then spammers can do a site with 100′000 links in an afternoon - so within reason that idea doesn’t hold water.

So how about having humans do the quality control for the engines ? i.e. if a link comes from an authority blog, then maybe it does have currency, after all it has been quality checked.

And this is where i go to blogging and seo. Blogs ‘wash ‘ and ‘filter links, engines pick up on this distinctive footprint and if you have plenty of blog references and youre seo’d properly, then you will rank.

I really believe engines need bloggers for quality control.

Of course there is the question about why blogs don’t do as well as they should on seo. My take, is that by their architecture, they are just not built right for search engines.

As you know, engines dont like content churn, it means they can’t grab on to anything. Also they like a pyramid internal links structure, which helps them work out which pages are the most important within a site. Blogs dont do this structure at all well…

so you have to do a lot of hacking and manipulation to get a reasonable spread of phrases up there.

So if you sort out your site SE, get involved in the conversation, then in time you will rank.