Just re-iterating a point I made before about the definition of online PR… I see it as public relations on the internet. and in this case we are not talking about doing s story on PRweb and hoping for the best, we are talking about getting out there and making friends online and getting links.
I see it as thus:
- High level online PR
- Actually contacting bloggers and online publications and tailoring ideas for them so they can recycle your ideas.
- Mid Level
- Contacting sites in your keyphrase space.
- Low Level
- Donkey work online link building, dropping links in comments, forums and doing reviews and so (this is the least pretty)
This is a very shortened version, in another post I’ll go through it in far more detail
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