UK Expert SEO

I have been setting up an online PR programme for my dear employers.

And so I  have been planning out the core strategy for this online PR campaign.Long term:

• Make sure the site im pr’ing for stays up the rankings despite various algo changes
• Dont get a penalty for agressive SEO’ing
• Assume Google for commercial reasons will get more and more agressive about any ‘manipulation’

Medium Term

• Make sure we have content worth linking to
• Refine the link placement process (the ratonale is simple: better links = more effency with link builders)
• Keep our link placement footprint ‘organic’

Short term

• Get the link building system up and running
• Tune up our link finding procedures
• Have a well optimised CMS to work off (were using movable type for this project)

Since Link building is essentially a sales process, ive been looking at sugarcrm as a way of organising the acquisition process. So we seperate the lnk finding process and then import this data into Sugar and manipulate the back end interface to de-clutter it and away we go !

I’ll keep you posted on how this goes over time !