UK Expert SEO

As a SEO’er you constantly hear about how easy it is to get demoted on the search rankings.

The ususal story is:

• Don’t put your links into irrelevant directories
• Don’t suddenly show up with 20,000 new links overnight
• Keep away from link farms
• Dont submit to 50,000 search engines
• Keep the link text relevant to the site

So if you do this, you will get demoted. Since link farms are cheap to link from, crap irrelevant sites with footer links are cheap to get links from and of course putting in the ‘wrong’ link text is easy, you can see how simple it is to do warfare on a given site.

Some interesting further reading from Forbes

Hmmm…. all a bit ugly really.