UK Expert SEO

SEO and Online PR are part of the same discipline. If you are promoting a particular agenda or product, then getting the right kind of visability is core to your PR strategy. Here are my 4 big points on doing well on the search engines:

1. Neilson Net ratings said that 36% of online users think that 1st result in the search rankings means that company is the BEST company.

2. You may remember the accidential release of AOL’s user data? these were the amazing results from Jim Boykin’s analysis:n (the big number is volume of clicks on the data sample) 42% if users click No1 result, 11% No2 and 8.5% No3. It pays to be No1.

% of clicks
Click Rank1: 2,075,765 42.13%
Click Rank2: 586,100 11.90%
Click Rank3: 418,643 8.50%
Click Rank4: 298,532 6.06%
Click Rank5: 242,169 4.92%
Click Rank6: 199,541 4.05%
Click Rank7: 168,080 3.41%
Click Rank8: 148,489 3.01%
Click Rank9: 140,356 2.85%
Click Rank10: 147,551 2.99%

1st page: 4,425,226 89.82%
2nd page: 501,397 10.18%

3. We assume natural search listings are neutral i.e. they are the most relevant they can be. Therefore asking a search engine a question is like asking a friend ‘what is your opinion’ - if you can influence this process, you are influencing the ‘friend to friend’ interactions of millions of people.

4. Where do journalists & Bloggers go for information? Yes, the internet. Be 1st in the right key phrase territories and you get into their mind space.

That is why i really believe SEO is simply a subset of online PR both here in the UK and internationally.