UK Expert SEO

I have been asked to give my view on WOM marketing for a project im working on…

Generating personal recommendations as well as referrals for brand names, products and services

“I believe you, I trust you, I’ll do it”

“Markets are conversations” www.cluetrain.com

‘Word of mouth’ / ‘viral’ / ‘referral’ / ‘we don’t know where they came from’,  marketing is the result of individuals evangelising about your product or service.

“Markets are conversations”. Because we like to share a good thing, we spread ideas through our personal networks. We talk. We are markets.

A ‘down and out’ suggesting to you: ‘Try Chanel perfume, Mate’ might have less weight than Nicole Kidman saying the same thing… Who gives the message, matters.

Where ever humans communicate, there is an opportunity to spread a good message.
‘I believe you, I’ll do it’. Anything or anyone who is trusted, is part of this word of mouth process. Humans, web sites, search engines.

For more and more businesses, the internet is where opinions and trust are largely formed.

So you have to get this right.