Online PR UK & Expert SEO

I’ve been reading up on my SEO (it’s always good to get back to grass roots) Ive been reading Aaron Wall’s SEO Book which I bought a few months back. Along with it are a couple of other ebooks, one on interviews with SEO’ers. This part of the interview book is most interesting… Jim Boykin speaks:

Links and communities: how do you define a good link? How do you place your site in a good community?

Find who’s linking to your competitors, and get links from them. We use one of our own tools to find them…think there’s other tools on the market which do something like this, but ours looks at all the top sites and find where their backlinks are coming from and any site who is linking to 2 or more of the top sites are located in the community.

We also have an authority finder, similar to your hub finder tool which we use to find possible industry authority sites. This is the community and where you want links from. This is kinda old “forgotten” knowledge (replaced with pushbutton link programs), but still work great.

We also analyze “who you link to” and try to optimize sites for linking to certain industry authorities and resources. The mix for a neighborhood is partly, who links to you, who links to those who link to you, what are the similar backlinks of those in the top to (Google’s “Similar Pages”) and who you link out to.

I believe getting 100 links from outside the community are not worth as much as 10 links from within your community, so if you’re seeking links, where do you want to put your efforts?

Too true ! For more, go and buy the book !

Bowser compatibility is a pain to say the least. The problem is that microsoft don’t let you run internet explorer 6 & 7 on your machine at the same time (unless someone tells me otherwise)

As you may know form your stats, you will see that about 1/2 of all internet explorer users are still on the totally CSS non-compliant internet explorer 6 - whjich makes for BIG headaches !

Anyway I have found this cool site : http://websitetips.com/tools/ full of browser compatibility tools

the one I have used is http://ipinfo.info/netrenderer/ which covers all the more ‘modern’ verison of IE

I have been asked to give my view on WOM marketing for a project im working on…

Generating personal recommendations as well as referrals for brand names, products and services

“I believe you, I trust you, I’ll do it”

“Markets are conversations” www.cluetrain.com

‘Word of mouth’ / ‘viral’ / ‘referral’ / ‘we don’t know where they came from’,  marketing is the result of individuals evangelising about your product or service.

“Markets are conversations”. Because we like to share a good thing, we spread ideas through our personal networks. We talk. We are markets.

A ‘down and out’ suggesting to you: ‘Try Chanel perfume, Mate’ might have less weight than Nicole Kidman saying the same thing… Who gives the message, matters.

Where ever humans communicate, there is an opportunity to spread a good message.
‘I believe you, I’ll do it’. Anything or anyone who is trusted, is part of this word of mouth process. Humans, web sites, search engines.

For more and more businesses, the internet is where opinions and trust are largely formed.

So you have to get this right.

More interesting google tricks