UK Expert SEO

Ive been at a ‘marketing bootcamp’ today. this is where 55 marketeers form the same company get together and go through how we can get more business for our employers.

So I explained myself as an SEO guy and i was about getting us up the search engine rankings - pretty simple, but really a fairly inadequate description

So here is what I said in the bar afterwards

there are 2 parts - the 20 % part which is actual search engine optimisation (tec stuff all done before and definable)

and the 80% part - getting links, and building buzz. (not teccy, undefinable, impossible to accurately predict)
I explained that to understand search engines, you need to understand human behaviour as expressed online. From that you begin to understand where to go and how to get links. (have a look at the map showing a social network of a blogger - you will notice how its very similar to how websites connect with each other)

I also explained that engines have customers they have to please, (you the searcher) and to understand what their customer wants, i.e. great content with great site usability, you will be at the point of enlightment.

The you give yourself a leg up with a bit of black hat (clean-ish style) - some clever paid for link acquisition and site content manipulation and mix it with a genuinely great content site you will rank.

Sounds simple enough and in a sense it is, but of course the devil is in the detail as is the complexity.