UK Expert SEO

I have been on a ’surf and research’ day today and I’ve been looking into blackhat SEO

Google can be spammed, but not like it used to be. In the past it was ‘all inbound links are good’ (within reason) and volume of links are good. Now its more about ‘quality’ sites back linking to you.

How do you qualify quality? - good question. I suppose a simple answer is :
- there is a human guardian looking after the site?
- the site is has a theme like your site?
Anyway…if you want to see spamming in action i.e. keyword stuffing, page redirects and cloaking, then just go to google and do a search for ‘viagra’ i almost guarantee you will find a couple of spam sites in the top 10 results.
Yes spamming works - but not for long, its only a quick fix. Check that search again in a few weeks and those sites you saw will have long disappeared and replaced by more spam sites.

The other thing I realised was how closely knit the black hat community is. It seems to be dominated by a handful of main players who are good programmers and who understand the technical weaknesses of the search engines.

They seem to do well financially , but they are constantly playing a cat and mouse game with the engines working in the ‘bottom feeder’ areas on the internet - porn, financial services and medicine sales. The funny thing is that these sites typically don’t build reputation, they just get big exposure for a while and disappear.

a good launch point is www.blackhatseo.com