UK Expert SEO

I’ve been given a copy of Jaimie Sirovich and Cristian Darie’s new book Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO

there are 2 parts to this : 1 the bit where I talk about the book and 2. the bit where I talk about the clever marketing they have used for this cool book.

My review

I dig it, its a really good book for someone who is a professional web developer working with PHP MySQL and has built their own CMS, or may be has inherited it and they want to get theor heads around SEO without getting into the social theory of what and why with SEO. In other words its a book for people getting their hands dirty with code.

Through my professional role as an SEO’er I’m advising a company who my employers are working with. They have a custom CMS and they need traffic since their SEO is hell (they even use an Iframe on the front page where the content goes ! ! and they wonder why google does not rank them.

Anyhow the dev guy got a load of “seo this and seo that” and all he got was bored. he wanted to know how to fix things and what things to fix. thats all. Wether the site got more traffic was almost academic to him. It was all about eh development solution. This is where this cool book comes in nicely. For more SEO you should check out the authors site SEO Egghead

The marketing thing is on a seperate post