UK Expert SEO

I ve been reading Aaron Wall’s SEO book (cool book by the way) as a way to remind myself of the basics. I was also reading webmasterworld and somehow i ended up here http://www.ams.org/featurecolumn/archive/pagerank.html

the gist is that in real terms search engine algo’s are hardcore maths with human behavior as their driver. I am lucky enough to know someone who seems to have his head around both the human and mathematical side of search engine marketing - lucky guy.

my advantage is the ’soft side’ of this i.e. the conversion stuff, content and principles behind the way algo’s are built.

I know this is a bit of a ramble, its because its late and i feel compelled to actually write something on the site. so on the theme of disconnect, how about this article $10 million if anyone can rank a poker site for online poker in the top 5 on google… yes - those big ticket key phrases are really valuable!