OK, they’re not new , but they are to me and so I thought I would share them with you
(I’ll add them to the main toolkit for future reference)
Google related keywords
I have always talked about being ‘on theme’ - this ties in with something called latent symantec indxing, something which search engines use to work out the relevance text to a given keyword.
This whole LSI model goes against ‘old school’ keyword stuffing, i.e. having a percentage of target keywords for a given piece of text and when you think about LSI - its all very simple and clever.
In simple terms, write naturally and on a theme.
But remember, google has its idea as to what ‘on theme’ and ‘off theme’ and luckily it tells you!
Two ways to do this.
1. In the google search box type your search like this ‘~my search’ (the important part is the ~ sign - it tells google to highlight the related terms to a search
2 (the easy way) is to use this tool http://www.gorank.com/seotools/ontology/ and see what results it brings up for your chosen keyword.
2.1 and try this http://quintura.com/ - its a web 2.0 tool whicih gives a visual representation of how keywords relate to each other. Its a hot tool, but i prefer a simple list as with Gorank where I can at least focus on a nice linear list.
For more on LSI, you should go to http://www.miislita.com/ and read up on Dr Edel Garcia’s ideas.
I follow the black hat SEO possie quite closely because they know the science of SEO and do stuff not on heresay, but on the numbers.