UK Expert SEO

I was asked by a friend who has a 10k unique users a day site about advertising and here is my reply:

Background: hes re organising his site and working out how to monetise it properly, so he asked about meta tags and keyword ideas.

“the meta tagging stuff is dependent on your keyword strategy i.e. what is a broad target i.e. celebrity gossip and so on.

I think the game is more traffic, to then get advertisers on board. advertisers are often unable to really analyse the traffic, until they have advertised. So bigger numbers are better on the whole for hooking them initially

Usually there is a ‘try it and see’ process with advertisiers, where you will have a musical chairs effect for a while (whilst they are paying for the pleasure) and then it settles down on a per advertiser basis.

So like I say, more traffic and make it look like converting traffic to a big spread of potential advertisers - they will judge the advertising potential by the tone of the content, not by the keywords your site is ranked for.

Keywords & subsequent referrals from the seach engines are a strong filter for the type of user you will get…and can’t really  analyse at this depth initially.
And once you get a good stable of advertisers, make sure you do our best to find a balance between making the ads useful and keeping your traffic.

Its all smoke and mirrors and a bit of tight rope walking!”