I have written this to help new writers structure their ideas for putting together SEO related copy . As you may know, search engines love content whicih is ‘on theme’ and hopefully this will give a newbe some ideas.
- Your page should consist of a core set of keywords and you build a story around it
- Above all make it interesting.
- Have opinions, let your personality come through in the piece – that will make it all more interesting
- Think along themes, one big idea per piece. This means you will keep ‘on theme’ which is important for the search engines.
- Think: broadsheet content, tabloid presentation.
- Don’t make it too news’ey – these pages need a reasonably long shelf life (3 months) - this rule varies upon application
- But….there will be times when newsey is good, like when we are working close to a big high traffic event like a sports event or confrence or whaever. But remember you’re not trying to be a news service, just a place where you learn something new and take in an opinion on something.
- Think ‘link bait’ see here for a full definition : http://en.wikipedia.org/wiki/Link_bait
- Get the keywords: go to the overture keyword tool and type in the keyword you are interested in. for instance it might be ‘Cheltenham betting’. Up will come a list with search volumes for the month. To work out what’s most important to you, pick the biggest number and multiply by 3.5 – that will be the total search volume in the UK. This data is for the last calendar month. http://inventory.overture.com/
- Don’t worry too much about keyword density, think about running the content around the theme of the targeted keyword.
- Now you know the core keywords you’re interested in and its time to make sure you write content that is ‘on theme’, this is important because search engines rank content partially by the consistency of the theme of the content and how that theme relates to a site. So if your site is on ‘hoopla dancing’ and your writing about football betting in this site, then that page probably wont rank so well…
- What keywords Google thinks are ‘on theme’: Google is good like this, they actually tell you what keywords they think associate with other keywords, all you do is go to google.co.uk/ for uk centric associations and in the search box type in your search with a ~ (squiggly thing) preceding it , like this ~my search - all the highlighted words are ones that relate to your keyword. For instance you get these correlations: (notice how ‘blackjack’ has casino, but ‘casino ’ does not have blackjack…. Some associations are one way.
| Casino gaming games casino games casinos |
blackjack casino poker roulette poker |
gambling casinos gamble gaming |
| Poker ;Hold’em casinos card |
betting sports betting bet sports betting odds racing horse racing odds |
- Other theme finder tools: Clusty http://cloud.clusty.com/ - type in a keyword and see what it comes up with, the bigger the text the more important the keyword.
- To see the theme of another site: Use this tool: http://www.acmetech.com/tools/adsense-preview/index.php copy and paste the link youre interested in analysing and see what ads come up – if the ads relate well to the way you see the page , then cool. It helpw you understand how google understands theme
- You should look to do about 350 to 500 words – just look at how they do it on news.bbc.co.uk for an ideal template on how to present an article.
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