UK Expert SEO

I have been doing a lot of research recently on inbound linking and linkbait - i.e. getting links from the RIGHT sites and making sure the content on those sites is right for getting linked to.

Obviously the right content is something you want to return to in the future, perhaps its reference material, or a commentry on something. there is a caviat.. the content needs to follow a theme - hrence thsi latent symantec stuff i have been talking about

but what about this promenence stuff ? well here is the concept:

a website needs inbound links becasue they are a vote of confidence from 3rd parties saying ‘this is a good site’ - engines rely on this becasue its  human powered filter and so almost by definition its the best way forward when it comes to filtering out sites whicih himand are not interested in.

no links = no interest

of course you need to have filters on ths inbound links otherwise you will get spam links, these spam links still work on MSN and to an extent on yahoo, but not so much on Google.

anyhow, the concept of prominence… simply lots of great inbound links = loads of promenence + content hirarchy + theme = high rankings

so when I talk of search engein prominence, i mean the stuff that gets your stuff up the rankings. Optimisation gets you on the starting line - prominence, gets you the visability.