UK Expert SEO

I have long advocated the idea of keyword clustering, simply because its a clever way for searh engines to understand ‘context’. On a basic level his means building a broad theme across a site and then building more focused themes on specific pages.

These themes originate from core keywords or keyword phrases which are promenent on the page or site. (this means a density of about 3% of keyword volume. The actual density isnt that important - the main thing is that these words are the primary words on the page. The importance of these words are highlighted by being in Alt tags, title tags and H1 tags and of course in the body content.

So when I was researching the ‘mechanics’ of search engines (page rank) I took some time out to watch a very interesting lecture fromJeff Dean, a google fellow (a worthy and important person from Google)

Apart from stuff about their information architecture, he gave a demonstration of the back end user interface of one of the modules they use in their ranking. You can clearly see that they have used ‘intelligent’ anlaysis to work out what words cluster with what so they can get a good idea as to the context of words and keyphrases. the better the contextual matching, generally the more relevant the search result.

You can see the movie HERE (images on the right are screengrabs from the movie)

So assuming you have got the idea, the next question is how to work out what those clusters might be.

Well, we are in luck, because there is a small search engine called Clusty and it appears to do the work for you !

Try it yourself: http://cloud.clusty.com/

As you can see its interesting - but is it any good ?

Well I have done a few small tests. My main methodology is to pick a search term i.e SEO and go into the top 6 sites in Google and using a tool called a keyword density cloud See HERE ( it shows the more important keywords in a larger font) just do a basic review of what keywords are prominent. This way you can get a pretty good idea as to what words associate with what.

So after doing this random set of tests it seems there is a high degree of correlation between Clusty and my method.

So in summary, here is a tool (clusty) which helps you build web pages around certain keywords, therefore taking search engine optimization to another level.

As a final pointer. When you have published a page, run it through the google adsense tester HERE - if the adverts follow the theme of the page, then you know how Google sees the theme of you your page.