Nick Garner - UK SEO / Online PR

As some of you may remember Aol accidently let a load of data loose on to the internet ( http://news.bbc.co.uk/1/hi/technology/5255732.stm ) and some SEO’ers have made some good use of this - including me !
I would love to say that I crunched the original data, but that credit goes to http://www.jimboykin.com/click-rate-for-top-10-search-results/
However I have done a [...]

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I have long advocated the idea of keyword clustering, simply because its a clever way for searh engines to understand ‘context’. On a basic level his means building a broad theme across a site and then building more focused themes on specific pages.
These themes originate from core keywords or keyword phrases which are promenent on [...]

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I have found some really interesting stuff which augments my piece on keyword clustering. In essence, Goole uses a technology to work out he relative importanc of a keywords based on its proximity to other words. I would love to say I understand this properly - becasue I don’t. But I’m learning.
Where do I go [...]

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Hi, IM adding this link because its a superb article on LSI.(latent symantec indexing) IT turns a pretty inaccessable subject into soemthing most of us can probbaly grasp….
 http://www.knowledgesearch.org/lsi/cover_page.htm 
My next push is to find a proper LSI tool which allows me to get more ‘predictive’ with this. In other words, I write and from that I [...]

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Ive been following the action at PubCon, its the BIG momma of SEO / SEM internet conferences and i came across this video (see below) with Rand Fishkin, Lee Odden, Todd Malicoat - three really on the money SEO/SEM’ers
the video or click on the picture

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Occasionally I come across stuff whicih I don’t really understand, but that I know is important… this website is one
http://www.miislita.com
They are academics who specialise in “Information Retrieval - Artificial Intelligence”. I have read a few of their papers and it has given me a more intuitive sense of how search engines function.
As you expect, we [...]

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